Smart Car: The Best of Both Worlds

This was a pitch for a Smart Car, who wanted a commercial for their Fortwo model, targeting city dwellers who wanted to be environmentally-conscious. I came up with the concept and character designs of the Yuppie and the Hippie. The Yuppie loved urban life. The Hippie loved nature. They had disdain for each other, but the one thing they could agree on was their love of Smart Car. The Smart Car Fortwo was a stylish sub-compact vehicle that could maneuver into the narrowest of parking spots, AND was dedicated to environmentally friendly manufacturing, as well as claiming a high MPG/MPGe. The best of both worlds.