Turner Upfront Storyboard
An "upfront" describes a gathering held by television network executives and attended by advertisers to allow attendees to buy commercial airtime "up front," before a television season begins. Below is a storyboard for media conglomerate Turner Broadcasting own upfront sizzle, enticing companies to advertise on their networks: CNN, HLN, TBS, TNT, TruTV, Turner Classic Movies, Cartoon Network, Adult Swim, Boomerang, CNN Airport, AT&T SportsNet. This treatment utilizes their recent rebrand aesthetic and features bold animation and snappy pacing, set against an inspirational anthem. The animated anthem text and Turner's brand patterns is to be intercut with scenes from Turner brands' shows and behind-the-scenes footage.