RESEARCH & DEVELOPMENT
NHL Insider Interviews on Instagram
This is a Ticketmaster Instagram Stories franchise that utilized NHL athletes talking direct-to-camera, giving us answers to fun, out-of-the-box questions. Understanding how users interact with the IG Story platform, we wanted something that was quick, engaging, yet still felt premium. Ticketmaster's blue and black were paired with quick, thin lines that drew in hockey rink markings so the franchise would embody both Ticketmaster and NHL. A bold condensed sans-serif typeface gives it a modern athletics feel.