Do We Really Care? (Pt. 2) Animation
Artist Ori Toor's artwork for Pt. 1, from which my color palette was pulled.
The entirety of "Do We Really Care?" (Pt. 1 & 2), for reference.
For the second half of The Future Utopia's "Do We Really Care?" music video, I took a spoken word poem — written and performed by UK Poet Laureate Simon Armitage — and brought it to life with animated kinetic typography that splits up the color palette of Ori Toor's artwork from the Pt. 1 of the video. Artist: Future Utopia Client: Platoon Production Studio: 1983 Creative Design Agency: Pentagram Video Director: Robin Burke Creative Director: Abbott Miller