CBS Thursday Night Football Logo

When the NFL partnered with CBS, a new logo was needed for the Thursday Night Football franchise. I co-designed the logo and abbreviated logo with Micah Hahn. The 3D model of it was created by Billy Cummings. The client had a strong desire for the type to be integrated with the shield so the challenge was figuring out how the letters interacted with the shield lines and with each other. We opted to make the T & Y break the boundaries, while the F & L actually formed part of the border itself, placing greater emphasis on "Thursday."