Match-up Tune-In Layout Explorations
Promo V1 Storyboard
Promo V1 Individual Style Frames
Promo V2 Storyboard
Promo V2 Individual Style Frames
CBS Sports Network Package
CBS Sports wanted a visual identity that would differentiate them from other sport networks. Below are a series of tune-in explorations and two promo ideations for the CBS Sports package. Avoiding the shiny metal environments and extruded type typical of network sports, these style frames utilize animating thin lines over video and/or flat color to articulate team logos, as well as minimalistic typography to neatly organize and accentuate information.